Author, activist, and Project Director of the Food MythBusters, Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food industry says its up to parents to raise healthy kids. Lappe agrees, that’s why she says leave parenting to her–and the millions of moms and dads trying to raise healthy kids. Learn about the dubious marketing tactics of the junk food giants and the ways you can fight back to promote kids’ health.
Anna Lappe is a national bestselling author and a founding principal of the Small Planet Institute and Small Planet Fund. Anna’s most recent book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It, named by Booklist and Kirkus as one of the best environmental book’s of the year. She is the co-author of Hope’s Edge, which chronicles social movements fighting hunger around the world, and Grub: Ideas for an Urban Organic Kitchen, with seasonal menus by chef Bryant Terry. A popular educator about sustainable food and farming, Anna has participated in hundreds of events, from hosting community dinners to delivering university keynotes to emceeing a food-focused fundraiser at Sotheby’s. She is currently the director of the Real Food Media Project, a new series of myth-busting videos about the real story of our food. Watch her new movie at foodmyths.org.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
She's dumb for thinking junk food companies should give a fuck about her opinion. She should make this talk to her government, which subsidizes junk food and animal products. Criticizing junk food companies will accomplish nothing. You can't shame them into putting ethics before profits. Focus on making kids strong enough to resist such marketing, too. Her advice is pretty useless.
Get good grades or read x amount of books and get a free personal pan pizza from pizza hut. Sounds charitible enough, but you get kids wanting the pizza, and the parents take their kids and probablly buy more food or drinks while there. And then the kids and parents probablly want to go back again in the future.
Don't drink sodas or eat those Twinkies or other junk foods or you will be obese, develop heart disease or diabetes or cancer. Avoid McDonalds and Burger Kings, eat organic foods and take vitamin supplements. That is all. Herbs won't hurt and minerals and exercise too.
Anna Lappe is such an idiot, if your kid has a weight problem you don't blame the food industry for advertising to kids, you blame yourself. It is up to you as a parent to provide a healthy diet for your child. People like her are what is wrong with this country, blaming everybody else but themselves.
Adults are so easily led when it comes to advertising…children so much more so. And…this speaker is incredibly narrowly focused on the sugar aspect of fast food. What about the health effects of the big animals kids eat in such massive quantities due to marketing? I hope Ms Lappe will wake up and notice feeding,advertising kids big macs is child and animal abuse that our children/teens are pawns in perpetuating.
Thaaaat's it, just waiver all responsibility for your own health and your children's health and blame the food industry for your diet related problems. It's not as if you don't know that too much sugar/fat/carbs/salt is bad for you, and it's not like you can say "no" to kids when they're "pestering" you.. Is it cunning to market these products to kids? -Yes. Should the schools choose non-sponsored products for your kids? -Yes. Is it the food industry's fault that you and your kids get fat and unhealthy? -NO! If you can't eat healthy, teach your kids about how to stay healthy and how to exercise self-control, then you really shouldn't have kids.. Advertising isn't magic, and no one is forcing junk food down your throats.. smh
Kids aren't idiots, they just don't know any better. I saw a car commercial once when I was really little, it convinced me real quick that the car was super awesome with cool gadgets and features, but once I knew that companies just try to fool you into thinking its super awesome so they can make money, I knew better than to believe commercials. You can't just act like showing a kid a coke commercial is gonna make them drink more coke. First, you gotta tell them why companies have commercials in the first place. Then, you gonna tell them why soda isn't healthy. Don't assume kids are all idiots who can be so easily manipulated. There are a lot of smart children out there, but no one has told them that coke and mcdonalds is unhealthy so they have no way of knowing! Besides, kids don't even have the money to buy coke, or happy meals. The only way a kid is gonna end up consuming a whole bunch of junk food is if someone gives it to them. Companies should be allowed to market their products. The problem isn't some dumb advertisements. The problem is the lack of education and the fact that people don't have a whole lot of time and money. Its cheap and quick to get fast food. Not everyone has the time and money to get better food. They eat unhealthy because its all they can afford, or because they don't know how to eat healthy, NOT because Ronald convinced them to. Instead of telling people that they can't advertise their product, how about focusing on teaching kids how to make healthy snacks and how often to brush their teeth? Instead of hiding products from kids, how about you educate them about the products?
I began watching this video with a bottle of coke and a pack of oreos. Now the coke's in the fridge, the oreos in the pantry and I have a banana in my hand and a glass of milk on my bedside table. That part about teeth dentures and leg braces really got to me. I already knew about the dangers of sweet drinks and such, but I really need to stop thinking they will never get to me.
Here's an idea. DVR your kid's shows and teach them how to skip through commercials. McDonald's, Coke, and other fast food marketing really doesn't care about feeding your kids. They want you to bring your kids so that now you are going to buy something for yourself as well. Getting one kid in the store will automatically get a minimum of 2 people in the store and they make way more money from french fries and soft drinks that the adult will most likely buy.
who cares about our children's health? at home all we could work hard on it but the reallity shows that things in the economy works against our effort.
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홍보MMru마케팅MMru필수MMru프로그램MMru판매 [ㅋr][톡]MMru[FB55]
This is my homework ugh but yay
In my school (I am an English teacher), we are studying the effects of marketing to children, and we are writing expository essays about it.
🙁
Just a wee bit saccharine don't you think? She should be speaking at mother's night.
She's dumb for thinking junk food companies should give a fuck about her opinion. She should make this talk to her government, which subsidizes junk food and animal products. Criticizing junk food companies will accomplish nothing. You can't shame them into putting ethics before profits. Focus on making kids strong enough to resist such marketing, too. Her advice is pretty useless.
PS: Homeschool your kids.
They should be ashamed of themselves. There should be laws banning the way they are marketing… but the govt is in bed with them, so there you go.
Fuck her right in the pussy
Get good grades or read x amount of books and get a free personal pan pizza from pizza hut. Sounds charitible enough, but you get kids wanting the pizza, and the parents take their kids and probablly buy more food or drinks while there. And then the kids and parents probablly want to go back again in the future.
TED talks are always brilliant. Anna had some interesting points.
______________________________
Scott
+Integraphix — #CharlotteMarketingAgency
http://www.integraphix.com/charlotte-north-carolina-marketing-printing-company
WONDERFUL TALK!
Don't drink sodas or eat those Twinkies or other junk foods or you will be obese, develop heart disease or diabetes or cancer. Avoid McDonalds and Burger Kings, eat organic foods and take vitamin supplements. That is all. Herbs won't hurt and minerals and exercise too.
brillante!!!
Some pretty sound points, but then again I don't trust soccermoms, they've proven to be enemies of freedom.
Anna Lappe is such an idiot, if your kid has a weight problem you don't blame the food industry for advertising to kids, you blame yourself. It is up to you as a parent to provide a healthy diet for your child. People like her are what is wrong with this country, blaming everybody else but themselves.
Adults are so easily led when it comes to advertising…children so much more so. And…this speaker is incredibly narrowly focused on the sugar aspect of fast food. What about the health effects of the big animals kids eat in such massive quantities due to marketing? I hope Ms Lappe will wake up and notice feeding,advertising kids big macs is child and animal abuse that our children/teens are pawns in perpetuating.
I must say, Anna is quite hot!
Thaaaat's it, just waiver all responsibility for your own health and your children's health and blame the food industry for your diet related problems. It's not as if you don't know that too much sugar/fat/carbs/salt is bad for you, and it's not like you can say "no" to kids when they're "pestering" you.. Is it cunning to market these products to kids? -Yes. Should the schools choose non-sponsored products for your kids? -Yes.
Is it the food industry's fault that you and your kids get fat and unhealthy? -NO!
If you can't eat healthy, teach your kids about how to stay healthy and how to exercise self-control, then you really shouldn't have kids.. Advertising isn't magic, and no one is forcing junk food down your throats.. smh
completely agree!!!!
Kids aren't idiots, they just don't know any better. I saw a car commercial once when I was really little, it convinced me real quick that the car was super awesome with cool gadgets and features, but once I knew that companies just try to fool you into thinking its super awesome so they can make money, I knew better than to believe commercials. You can't just act like showing a kid a coke commercial is gonna make them drink more coke. First, you gotta tell them why companies have commercials in the first place. Then, you gonna tell them why soda isn't healthy. Don't assume kids are all idiots who can be so easily manipulated. There are a lot of smart children out there, but no one has told them that coke and mcdonalds is unhealthy so they have no way of knowing!
Besides, kids don't even have the money to buy coke, or happy meals. The only way a kid is gonna end up consuming a whole bunch of junk food is if someone gives it to them. Companies should be allowed to market their products. The problem isn't some dumb advertisements. The problem is the lack of education and the fact that people don't have a whole lot of time and money. Its cheap and quick to get fast food. Not everyone has the time and money to get better food. They eat unhealthy because its all they can afford, or because they don't know how to eat healthy, NOT because Ronald convinced them to. Instead of telling people that they can't advertise their product, how about focusing on teaching kids how to make healthy snacks and how often to brush their teeth? Instead of hiding products from kids, how about you educate them about the products?
And FOXFOOLS worry about the NSA….
I began watching this video with a bottle of coke and a pack of oreos. Now the coke's in the fridge, the oreos in the pantry and I have a banana in my hand and a glass of milk on my bedside table. That part about teeth dentures and leg braces really got to me. I already knew about the dangers of sweet drinks and such, but I really need to stop thinking they will never get to me.
Here's an idea. DVR your kid's shows and teach them how to skip through commercials. McDonald's, Coke, and other fast food marketing really doesn't care about feeding your kids. They want you to bring your kids so that now you are going to buy something for yourself as well. Getting one kid in the store will automatically get a minimum of 2 people in the store and they make way more money from french fries and soft drinks that the adult will most likely buy.
Hola Anna. Podran traducir tus videos?
who cares about our children's health? at home all we could work hard on it but the reallity shows that things in the economy works against our effort.