Blu Dot Real Good Experiment

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When we opened our SoHo store in 2008, we were introduced to the resourceful culture of “curb-mining”: the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.

On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.

Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart

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