Following on from successful previous collaborations with Studio Output on various Sony Computer Entertainment projects we were tasked with creating TV idents for all European territories.
The brief was to unite the three Playstation families (PSP, Playstation 3 and Playstation) as end boards for all Playstation TV content. A key requirement was creating an adaptable technical set-up that would allow for straightforward re-purposing of the ident templates to showcase any and all new pack-shots and promotions.
The three Playstation strands are highlighted by their individual colour ways but with the same graphic treatment so they exist in harmony together in the environment.
The technical system we devised allowed for the display of every conceivable combination of hardware and games packaging which resulted in over 80 idents in total.