LIGHTBLUE were tasked to create an exclusive event that invited regional PlayStation media and bloggers on an adventure, as part of the launch campaign for Uncharted 4: A Thief’s End. Heralding the landscapes visited within the game itself, we wanted to make the experience as authentic as can be, so we took PlayStation’s guests to Kathmandu, Nepal.
While in Nepal, they were taken on a quest which spanned citywide. Engaging them further we organised for them to meet with an explorer named Marcel, who gave them a variety of clues. The participating teams were all vying for their chance to win a limited edition Uncharted 4: A Thief’s End PlayStation 4.
Monitoring the online interaction, our Nepal adventure helped to generate 350+ social media posts for PlayStation Middle East, that were engaged with by 175,000+ fans across the weekend. As well as encouraging an increase in the 10 out of 10 reviews for Uncharted 4: A Thief’s End, which helped to increase sales at launch.