The Food Porn Superstars of South Korea: Mukbang

In Korea, people can tune in on their laptops and cell phones any time, any day and watch people eat—and talk about eating. These “online eaters” are neither chefs nor restaurateurs, but the stars of the South Korean digital food phenomenon: Mukbang.

Charlet Duboc travels to Seoul to meet some full-time stars and fans of a phenomenon that is attracting millions of viewers within this East Asian republic and forging a new kind of online celebrity.

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Comment (39)

  1. People in the world are starving so watching something like this to me is selfish, just my opinion. I don't think I've ever thought that watching someone eating was interesting or attractive. But it's nice to see someone being mannerly, social sharing good food with friends.

  2. Aw come on, It couldnt have been that hard to get a Korean American to host this segment. Do we need another white person telling us what we are? This just reinforces the feeling of the "other" and exotic notions surrounding Asian culture. There's the language barrier too..I mean literally translated, mukbang means eat room. Where's the "porn" in that? I think you're applying your own skewed, biased view on this phenomenon. I find this subject matter really interesting too and was really excited to watch this video but not hiring someone of Korean descent was a major misstep.

  3. The presenter seemed to enjoy her mukbang experience quite innocently and later questioned if i were some kind of fetish. Just shows how people have no regards for the spiritual nature of human beings. Mukbang replaces tv dinners not tv cookery shows. Its a step up in my opinion

  4. I dont get why Westerners think mukbang is so strange. On youtube, people who vlog them going to the grocery store or doing a haul of clothes they bought gets millions of views. Its nothing fetish about it. It's just interesting to watch people being people.

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