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When distinguished legacy brand Brown Jordan sought to evolve their identity, they wanted to communicate the premium quality of the product line and speak eloquently to a discerning 21st century audience. That objective was expressed with the creation of the tagline “the world’s finest furniture” and the positioning it awarded, but a need emerged to explain that statement with a rich and visual narrative. This video encapsulates the new identity by weaving together the many stories it tells: the compelling and innovative design process, the painstaking commitment to quality, the legacy of a brand founded nearly 68 years ago and the vivid moments afforded by furniture that endures through generations.
